Coaching
Coaching offers you professional support to successfully master professional challenges and personal issues. Together we clarify your situation, set clear goals, pool resources, develop solutions and review progress.
Seminars
Get impulses: You gain knowledge, get input from experts, you hone your skills.
Train: You practise assessing situations correctly. You try out new tools, experiment in role plays, work on practical cases or your own topics. Learning together: You share experiences with other participants, receive important feedback and cultivate contacts.
Publications
Understanding and Solving Resistance
Recognise sensitivities (ERF), serve underlying needs appropriately to promote readiness for change...
About me
«My vision is a working world where people grow through their tasks, achieve amazing things and work together constructively. Making a meaningful difference as a coach and having fun doing it... this idea drives me»
— Joachim Hoffmann
Client feedback
Individual coaching client
«I’ve worked with Joachim for years, and he’s a trusted partner with a great mix of emotional intelligence and practical advice. He’s helped me improve professionally and personally, including strengthening my leadership and saving my marriage. His psychology and business background make his advice reliable, and he brings humor and engaging stories to every conversation. A great guide for improving your life!»
Individual coaching client
«Coach Joachim worked with me every three weeks for six months. For my new leadership role, he provided organizational techniques and mindsets that I still use and share with others. These have made my work more effective and enjoyable. I always felt his suggestions were backed by experience and were practical. Joachim is an open listener who addresses every issue or concern.»
Individual coaching client
«As the CEO of a small business, I was carrying a heavy, consequential decision. I found hoffmanncoaching.ch while searching for coaching in Zurich. The coach suggested two sessions for my issue. The first session exceeded my expectations. We quickly built rapport, and my situation became clearer, helping me see the direction I needed to take. I left the session feeling relieved and organized. In the following days, my decision solidified, and I realized I no longer needed the second session.»
Team coaching participant
«It's hard to see the bigger picture when you're inside it. Our team struggled with this, but by clarifying perspectives and gaining distance, we now see the whole picture more clearly. Our development involved discussions, disagreements, agreements, and successes. Sometimes subtle suggestions worked, other times confrontations were needed. Joachim’s guidance was invaluable - precise with the issues and considerate of the individuals involved.»
Seminar participant
«The learning material was presented in a fun and engaging way, making it easy to remember. The energizing exercises felt dynamic and fresh, not scripted. Despite the playful approach, topics were handled with the necessary expertise and seriousness. Joachim guided the discussion while addressing participants' questions, creating a relaxed yet structured atmosphere. I really enjoyed the seminar and have gained significant benefits at work.»
Seminar participant
«We practiced negotiations in such a practical way that my expectations were far exceeded. Joachim quickly identified our challenges and addressed them by providing valuable learning and experience opportunities. Over the course of the two seminar days, I saw impressive progress in all of us. I can’t wait to apply what I’ve learned.»
FAQ
Coaching is professional support with changes and challenges at work, with the aim of finding and implementing your own solutions. Typical topics include decisions, work organisation, change and new roles, as well as the interpersonal side of leadership such as conflict, criticism, cooperation and team dynamics.
As your coach, I focus fully on you and your concerns. Together we identify where you are stuck, clarify your goals and focus your energies. Then we develop solutions that suit you. You put your plans into practice, and we look at what works and what else you need to move forward. A coaching process often comprises around five sessions at intervals of about three weeks.
Coaching brings clarity about your situation, concrete goals and practical next steps, and as a rule you will make progress faster and more easily than on your own.
At the end of a good coaching process, you have reached your goals, and that feels good. You gain confidence, have your situation back under control and experience a sense of ease. You can settle down and finally devote yourself to the things that matter to you.
Depending on the issue, coaching draws on different methods, such as solution-focused, systemic or behavioural psychology approaches, as well as visualisation techniques. What matters is that they are professionally sound and fit the specific issue.
In my coaching in Zurich, I work in a solution- and resource-oriented way. Depending on the situation, I use systemic questions, cognitive behavioural psychology, and methods from mediation and conflict resolution, for example. I often work at the whiteboard: when connections, tensions or possible solutions become visible, complex situations are easier to understand and decisions become clearer. If needed, we practise demanding conversations such as negotiations, criticism or conflicts in role play, so that you can respond confidently when it counts.
Your issue determines which method fits, not an off-the-shelf programme. As a psychologist with a Master's degree, I combine precise analysis of the matter with mindfulness for the person.
Coaching makes sense when you have reached a point at work where you cannot really move forward on your own, for example before an important decision, in a new leadership role or in a conflict. Typical topics include decisions, work organisation, change and new roles, as well as the interpersonal side of leadership such as conflict, criticism, cooperation and team dynamics. In everyday working life, this might look like this:
- You are facing an important decision and are going round in circles.
- You have taken on a new role, such as your first leadership position, and want to feel confident in it.
- You want to respond confidently in demanding conversations, for example when dealing with criticism, negotiations, conflict or resistance.
- You know what needs to be done but cannot find the time or energy to tackle it.
- You want to influence the team culture, for example towards more team spirit and cooperation.
- You have experienced something at work that you want to clarify and learn from.
- You are looking for a better balance between work and private life.
The most important requirement is a desire for change. We will clarify everything else together.
There are coaches in Zurich who charge Fr. 160 per 60 minutes. There is no upper limit. My rates are available on request.
Choosing a good coach is very important. Good means «good from your point of view». So compare several coaches. Ask about their training. There is no single recognised qualification as a coach. It is therefore advisable to ask for two qualifications: coaching and psychology. Note: until recently, anyone could call themselves a «psychologist», even the self-taught. So look for a Master's degree in psychology. Ask the coach about their methods and what they understand by coaching. Meet them for an initial consultation and find out whether you have a «connection». Turn away from coaches who talk a lot and listen poorly. Say no to those who want to impose their know-it-all schemes and programmes on you. Do not stay longer than one session with those who say almost nothing (look for enough honest feedback and inspiring questions).
| Coaching | Seminar | |
| For | Individuals and teams who want to solve something | Individuals and teams who want to learn something |
| Benefits | The situation is clarified. The clients set goals. They get in touch with their strengths and put solution steps into action. | The participants gain knowledge on a topic and practice to use new skills. |
| Topic | The topic is provided by the client. | The participants choose a topic for which the leader offers a seminar. |
| Methods | The coach helps to clarify the client's topic, define goals and implement solutions. He supports the client in achieving the goals. Depending on the situation and skills, he uses psychological methods. | The seminar leader imparts new content and reactivates existing knowledge. He facilitates training opportunities, promotes practical transfer and ensures the sharing of experiences in the group. |
| Staggered schedule | A coaching session runs over several sessions (often seven) at approximately three-week intervals with implementation tasks. | Most seminars last one to two days. A follow-up day increases the sustainability. |